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FORJ
DigitalFORJ's Digital team, Melbourne

Ecommerce, websites, paid media and SEO in Melbourne.

FORJ works with established businesses across ecommerce, websites, Google Ads, Meta Ads and SEO. The work can cover one channel or several, depending on what is actually holding the business back.

Talk to the Digital teamSee Digital work
BlueAnt mid-year sale ad for Pump Air X3 earbuds

Ecommerce, Paid media

BlueAnt
2025
  • BlueAnt result

    4 weeks

    From B2B to B2C

    Within 4 weeks, the online store matched what it had previously done in a full year.

  • Capabilities

    05

    Ecommerce, Websites, Paid media, SEO and Content.

  • Selected clients

    12

    Including BlueAnt, Wise Wine, Jibba's Hot Sauce and Elite Euro Works.

  • Platforms

    Shopify, Webflow, WordPress and Wix Studio

    Google Ads and Meta Ads for paid media; Search Console and GA4 for measurement.

What our Digital work covers

  • 01 / EcommerceShopify

    Ecommerce work across the store, the campaign and the customer journey.

    Improve the store, merchandising, customer journey and paid acquisition so more visits turn into orders.

    • Ecommerce strategy
    • Store builds and redesigns
    • Product architecture
    • Conversion optimisation
    Ecommerce
  • 02 / WebsitesWebflow / WordPress

    Websites that make it clear what you do and how to get in touch.

    Site structure, copy, design and build, set up so visitors can find what they came for and enquire.

    Platforms
    • Shopify
    • Webflow
    • WordPress
    • Wix Studio
    Websites
  • 03 / Paid mediaGoogle / Meta

    Google and Meta Ads tied back to sales and enquiries.

    Google and Meta campaigns managed against revenue or enquiries, not just platform targets.

    Google Ads
    Search, Shopping and Performance Max.
    Meta Ads
    Advantage+ and controlled structures, chosen for the product and the budget.
    Paid media
  • 04 / SEOSearch Console / GA4

    SEO focused on the searches that can lead to business.

    Improve search visibility through technical work, service pages, local SEO and useful content.

    • Technical review
    • Keyword strategy
    • Service pages and on-page SEO
    • Local SEO
    SEO
  • 05 / ContentPhoto / Video

    Content with a job to do.

    Develop photography, video and written content for the channels where it has a clear job to do.

    Product and ecommerce photography

    Product shots for the online store and marketplaces, plus campaign and brand photography.

    Content

Case studyEcommerce and Paid media

Digital advertisingMelbourne, VIC2025

BlueAnt

BlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.

Result

Within 4 weeks, the online store matched what it had previously done in a full year.

Over the first 6 months, the D2C channel generated over multiple seven figures across Shopify and Amazon AU and US. It became a channel the business can scale with confidence.

BlueAnt, From B2B to B2C in Melbourneblueant.com.au
The work
  1. 01

    The situation

    BlueAnt had built a strong business through retail. Online existed, but it wasn't a focus. It was doing low six figures annually, mostly warranty, parts and occasional direct sales.

  2. 02

    The approach

    We treated Black Friday as the launch of D2C rather than another sale, and set the account up to handle launch-week demand from the first day.

  3. 03

    What changed

    D2C is now a core part of the business.

FORJ's rolePaid media structure, campaign management and tracking
Read the BlueAnt case study

Campaign creative

Recent paid social and display creative, shown at the format each placement needed.

How we work

  • We work in the store as well as the ad account.

    For ecommerce clients the problem is not always the media. We also work on product pages, collections, the offer and checkout.

  • We stay involved after launch.

    Much of our work continues as ongoing optimisation, so the people who set it up keep looking after it.

  • We show the numbers behind the recommendation.

    Results are reported with the period they cover, and client names are only used with approval.

The Jibba's Hot Sauce stall at an event
Jibba's Hot Sauce · Event photography
BlueAnt Christmas ad for the party speaker range
BlueAnt · Christmas campaign

Selected clients

Results are reported with the period they cover, and client names are only used with approval.

How an engagement runs

Some engagements are a single project. Much of the work continues as ongoing optimisation.

  1. Stage 01

    Review

    Look at the store or site, the accounts, the tracking and the commercial numbers together, and find what is actually limiting performance.

    What you receive

    • Digital audit
    • Tracking review
    • Priorities

  2. Stage 02

    Plan

    Decide where the business should focus, what needs to change first and how the channels should work together.

    What you receive

    • Channel strategy
    • Measurement plan
    • Roadmap

  3. Stage 03

    Make the changes

    Update the store or site, the campaign structure, the creative and the pages the traffic lands on.

    What you receive

    • Store or site changes
    • Campaigns
    • Content

  4. Stage 04

    Ongoing optimisationOptional

    Keep reviewing what moved and why, and adjust spend, creative, pages and products as the results come in.

    What you receive

    • Reporting
    • Testing
    • Ongoing changes

Digital Insights

All insights

Questions clients ask

Jibba's Hot Sauce bottles at a tasting tableJibba's Hot Sauce · Tasting event
Can we engage FORJ for Digital only?

Yes. Digital work can be engaged on its own, without any Interior Design. If a business later needs both, the same FORJ team already knows it.

Can you work alongside our in-house team or another agency?

Yes. FORJ can take on a defined part of the work, such as paid media or the store, and work alongside external specialists where the business already has them.

Which platforms do you work in?

Shopify, Webflow, WordPress and Wix Studio for websites and stores; Google Ads and Meta Ads for paid media, with marketplace advertising such as Amazon if you sell there; Search Console and GA4 for measurement.

Do you publish prices?

No. Scope depends on the platform, the channels and how much ongoing support is needed. A review of the current setup is usually the first step.

Tell us about the business

Share the platform, the channels you use and what isn't working. Our Digital team will come back to you with where we would look first.

Email: info@forjcreative.com.au
  • A clear goal. Revenue, enquiries or a launch. Something the work can be measured against.
  • Tracking that works. If results can't be measured, that is fixed before budget is spent.
  • A realistic budget. Enough spend and time for the results to show whether the work is succeeding.
  • A suitable platform. One that can do what the business needs, or a plan to change it.
  • Room to change what customers see. Access to the store, site, offer or creative, not only the ad account.