What Is Brand Identity? A Practical Guide for Growing Businesses
A clear definition, the elements that make an identity usable, and when a refresh is enough.
By the FORJ Digital team
Photography, video and content production in Melbourne.
Content with a job to do. FORJ produces ecommerce product photography, brand and campaign shoots, video and social content for a launch, an online store or an ad campaign, planned for the channel where it will actually be used.
Common starting points
- A product launch that needs store and marketplace assets.
- Ads that need better creative.
- Content that needs to support acquisition.
- A campaign shoot.
- A completed project that needs photographing.
What content work covers
Develop photography, video and written content for the channels where it has a clear job to do.
- Content strategyWhat each piece is for, where it runs and how it is measured.
- Product and ecommerce photographyProduct shots for the online store and marketplaces, plus campaign and brand photography.
- VideoCampaign, product and short-form video for social and paid media.
- Creative directionConcepts, styling and paid-social creative direction.
- CopywritingWebsite, campaign, case-study and launch copy.
- Social content planningCalendars tied to launches and campaigns, not posting for its own sake.
Recent shoots
We plan the shot list around where the content will be used, so the formats, crops and quantities are clear before the shoot.
01 / 04
Swann SecurityEcommerce photography
Ecommerce photography for the launch of Swann Security's smart cameras and video doorbells, produced for the website, marketplaces and digital campaigns.
See the Swann Security shoot
02 / 04
BenelliCommercial shoot
A commercial shoot for Benelli's Leoncino 800 Trail, set in an underground car park to suit the bike's rugged character.
See the Benelli shoot
03 / 04
Segway PowersportsCommercial shoot
A commercial photo and video shoot for Segway Powersports' ATV, UTV and side-by-side range, shot in a working paddock.
See the Segway Powersports shoot
04 / 04
Royal EnfieldPhotography
Photography documenting a ride through the Himalayas on the Royal Enfield Himalayan 450.
See the Royal Enfield shoot
Photography for brands
Product, store and event photography produced by FORJ for brands to use across their own channels.
Stag JewelleryProduct photography
Purpose Built MotoEvent and product photography
Camilla, ArmadaleStore opening photography
Stag JewelleryProduct photography
Purpose Built MotoEvent and product photography
Camilla, ArmadaleStore opening photography
Stag JewelleryProduct photography
How an engagement runs
Some engagements are a single project. Much of the work continues as ongoing optimisation.
- Stage 01Review
- Stage 02Plan
- Stage 03Make the changes
- Stage 04Ongoing optimisationOptional
What isn't included
Broadcast production, full in-house 3D and VFX production and full-scale PR. FORJ is not a social-posting service.
Related reading
Brand Storytelling: What It Means and Where It Actually Matters
What brand storytelling is made of, where it earns its keep, and how to keep it consistent across channels.
By the FORJ Digital teamProduct Photography and Video for Ecommerce: What Your Content Needs to Do
How to plan one shoot that supplies product pages, marketplaces, ads and email, with examples from our own photography.
By the FORJ Digital team
Questions clients ask
Can you shoot on location?
Yes. Recent shoots have run in a working paddock, an underground car park and on a ride through the Himalayas, chosen for what each product needed to show.
Do you shoot ecommerce product photography?
Yes. Product shots for Shopify stores and marketplaces are planned around how the product sells: clean catalogue images, scale and detail shots, and the product in use, with crops and formats agreed before the shoot.
Who uses the content?
It is produced for specific channels: the online store, marketplaces, paid media, social, the website or a launch. The channel decides the formats, crops and quantity before the shoot is planned.
Do you manage social media accounts?
Social content is planned around launches, campaigns and acquisition goals. We don't sell posting packages for their own sake.
Tell us what the content needs to do
Share the product or launch, the channels it is for and the timing.
Email: info@forjcreative.com.au