Interior design and digital work.
Interiors for Blackhearts & Sparrows, Guest Group, Wise Wine and SBA Law, and ecommerce, paid media, websites and content for BlueAnt and Jibba's Hot Sauce. Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.
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Relevant experience:12 projects
Showing 22 projects
Relevant experience. Designed by Sam Fossati in a previous role, before FORJ was established.

Mirabella Head Office
A head office for an Australian lighting company, planned as a route from a marble-floored meeting room, through lit archways, into a flexible product gallery.
Project
| Client | Mirabella |
|---|---|
| Sector | Workplace |
| Location | Melbourne, VIC |
| Status | Built |
| Project | Head office interior |
Interior Design
Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.
RetailBlackhearts & Sparrows Elwood
Elwood, VICA wine store interior in Elwood, drawing on Mediterranean references, with colour, texture and material used to draw customers further into the store.
WorkplaceGuest Group
Keysborough, VICA workplace planned around how the teams move and work together, with the industrial character of the building softened rather than removed.
HospitalityWise Wine, Eagle Bay
Eagle Bay, WAA barrel room interior where timber, stone and darker earthy finishes connect the room to the property outside.
RetailBlackhearts & Sparrows Geelong
Newtown, GeelongA budget-conscious wine store in a former blind shop in Newtown, Geelong, designed to hold a clear identity without unnecessary complexity.
WorkplaceSBA Law
Melbourne CBD, VICA full-floor law office in the Melbourne CBD where timber, stone and reeded glass give each room privacy without closing it off from the light.
HospitalityBlackwood's Bar
Windsor, VICAn upstairs function bar on Chapel Street, Windsor, with a red palette chosen to suit the existing brick and a central bar set by a structural wall.
HospitalityMelbourne Racing Club
A bar and dining upgrade for a growing racing club, planned around a horseshoe-shaped bar, with timber reused from retired stables.
WorkplaceLofts Quarries
Cremorne, VICA workplace that retains the industrial character of the building while lifting the standard of finish.
RetailCocolocks
Oakleigh, VICA small salon in Oakleigh held together by one continuous run of light natural timber, with custom workstations that move on ceiling tracks.
WorkplaceAppScore
An office for a digital consultancy, planned around in-person collaboration, with light timber, planting and a quieter version of the brand's green.
HealthcareBedford Road Dental
Ringwood, VICA Ringwood dental practice designed to put anxious patients at ease, with timber joinery, soft indirect lighting and built-in storage that keeps every room clear.
FitnessDARE
Bentleigh, VICA Bentleigh fitness and wellness studio planned as three moods: a calm consultation area, a focused training floor and dark stone change rooms.
Digital
Ecommerce · Paid mediaBlueAnt
Melbourne, VICBlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.
Ecommerce · SEO
Wise Wine
Eagle Bay, WAFORJ is Wise Wine's marketing, SEO and ecommerce partner, and is building a Shopify store that combines wine sales with restaurant and wedding bookings.
Websites · Ecommerce · Paid mediaJibba's Hot Sauce
Busselton, WAFORJ developed the Jibba's Hot Sauce website and has run its marketing since the founder's interview at the Perth Royal Show went viral.
Websites · Paid media
Elite Euro Works
Moorabbin, VICFORJ developed the website for Elite Euro Works, a European car specialist in Moorabbin, and runs its paid search, social media and promotions.
Ecommerce · Paid media
My Divine Home
Busselton, WAFORJ runs marketing for My Divine Home, a homewares and furniture store in Busselton, and rebuilt how the online store prices and ships its range.
ContentSwann Security
Melbourne, VICEcommerce photography for the launch of Swann Security's smart cameras and video doorbells, produced for the website, marketplaces and digital campaigns.
ContentBenelli Leoncino 800 Trail
Cottesloe, WAA commercial shoot for Benelli's Leoncino 800 Trail, set in an underground car park to suit the bike's rugged character.
ContentSegway Powersports
Tallarook, VICA commercial photo and video shoot for Segway Powersports' ATV, UTV and side-by-side range, shot in a working paddock.
ContentRoyal Enfield Himalayan 450
Himalayas, IndiaPhotography documenting a ride through the Himalayas on the Royal Enfield Himalayan 450.
Relevant experience and concept work
Relevant experience
Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.
12 projects: Blackhearts & Sparrows Elwood · Guest Group · Blackhearts & Sparrows Geelong · SBA Law · Blackwood's Bar · Melbourne Racing Club · Lofts Quarries · Mirabella Head Office · Cocolocks · AppScore · Bedford Road Dental · DARE
Concept
Concept, shown in renders.
Wise Wine, Eagle Bay
Interior Design and Digital
Workplace, retail, hospitality and residential interiors, planned through to design intent documentation.
Ecommerce, paid media, websites, SEO and content for established businesses.
13 Interior Design projects · 9 Digital projects
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