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Interior design and digital work.

Interiors for Blackhearts & Sparrows, Guest Group, Wise Wine and SBA Law, and ecommerce, paid media, websites and content for BlueAnt and Jibba's Hot Sauce. Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.

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Relevant experience:12 projects

Showing 22 projects

Interior Design

Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.

  • Blue arched opening at the rear of the store, with the tiled floor path curving past the fridgesRetail

    Blackhearts & Sparrows Elwood

    Elwood, VIC

    A wine store interior in Elwood, drawing on Mediterranean references, with colour, texture and material used to draw customers further into the store.

  • Reception with charcoal fluted wall panelling, two curved lounge chairs and a pendant lightWorkplace

    Guest Group

    Keysborough, VIC

    A workplace planned around how the teams move and work together, with the industrial character of the building softened rather than removed.

  • Render of the tasting room with long timber tables, barrel wall and an arched openingHospitality

    Wise Wine, Eagle Bay

    Eagle Bay, WA

    A barrel room interior where timber, stone and darker earthy finishes connect the room to the property outside.

  • Wine store floor with green-lit timber shelving, glass-door fridges and a central display tableRetail

    Blackhearts & Sparrows Geelong

    Newtown, Geelong

    A budget-conscious wine store in a former blind shop in Newtown, Geelong, designed to hold a clear identity without unnecessary complexity.

  • Reception with a dark stone counter, backlit signage and black vertical panellingWorkplace

    SBA Law

    Melbourne CBD, VIC

    A full-floor law office in the Melbourne CBD where timber, stone and reeded glass give each room privacy without closing it off from the light.

  • Bar room with a red ceiling, red leather banquettes, a tiled bar front and exposed brickHospitality

    Blackwood's Bar

    Windsor, VIC

    An upstairs function bar on Chapel Street, Windsor, with a red palette chosen to suit the existing brick and a central bar set by a structural wall.

  • Curved bar with a blue tiled front, brass footrail and patterned carpetHospitality

    Melbourne Racing Club

    A bar and dining upgrade for a growing racing club, planned around a horseshoe-shaped bar, with timber reused from retired stables.

  • Open-plan workstations with black planter joinery and circular pendant lights, the city skyline beyondWorkplace

    Lofts Quarries

    Cremorne, VIC

    A workplace that retains the industrial character of the building while lifting the standard of finish.

  • Waiting area with a white lounge chair beside a timber counter and sheer curtainsRetail

    Cocolocks

    Oakleigh, VIC

    A small salon in Oakleigh held together by one continuous run of light natural timber, with custom workstations that move on ceiling tracks.

  • Breakout area with a curved banquette around planting, cafe tables and windowsWorkplace

    AppScore

    An office for a digital consultancy, planned around in-person collaboration, with light timber, planting and a quieter version of the brand's green.

  • Dental treatment room with a blue chair, white cabinetry and timber-look joineryHealthcare

    Bedford Road Dental

    Ringwood, VIC

    A Ringwood dental practice designed to put anxious patients at ease, with timber joinery, soft indirect lighting and built-in storage that keeps every room clear.

  • Gym floor with strength equipment, arched mirrors and plantingFitness

    DARE

    Bentleigh, VIC

    A Bentleigh fitness and wellness studio planned as three moods: a calm consultation area, a focused training floor and dark stone change rooms.

Digital

  • BlueAnt, From B2B to B2C in MelbourneEcommerce · Paid media

    BlueAnt

    Melbourne, VIC

    BlueAnt moved into direct-to-consumer sales right before Black Friday. FORJ treated Black Friday as the launch of the D2C channel and rebuilt the paid media account around it.

  • Ecommerce · SEO

    Wise Wine

    Eagle Bay, WA

    FORJ is Wise Wine's marketing, SEO and ecommerce partner, and is building a Shopify store that combines wine sales with restaurant and wedding bookings.

  • Jibba's Hot Sauce with chicken wings, lime and dipping sauceWebsites · Ecommerce · Paid media

    Jibba's Hot Sauce

    Busselton, WA

    FORJ developed the Jibba's Hot Sauce website and has run its marketing since the founder's interview at the Perth Royal Show went viral.

  • Websites · Paid media

    Elite Euro Works

    Moorabbin, VIC

    FORJ developed the website for Elite Euro Works, a European car specialist in Moorabbin, and runs its paid search, social media and promotions.

  • Ecommerce · Paid media

    My Divine Home

    Busselton, WA

    FORJ runs marketing for My Divine Home, a homewares and furniture store in Busselton, and rebuilt how the online store prices and ships its range.

  • Swann Security, Ecommerce photography in MelbourneContent

    Swann Security

    Melbourne, VIC

    Ecommerce photography for the launch of Swann Security's smart cameras and video doorbells, produced for the website, marketplaces and digital campaigns.

  • Benelli Leoncino 800 Trail, Commercial shoot in CottesloeContent

    Benelli Leoncino 800 Trail

    Cottesloe, WA

    A commercial shoot for Benelli's Leoncino 800 Trail, set in an underground car park to suit the bike's rugged character.

  • Segway Powersports, Commercial shoot in TallarookContent

    Segway Powersports

    Tallarook, VIC

    A commercial photo and video shoot for Segway Powersports' ATV, UTV and side-by-side range, shot in a working paddock.

  • Royal Enfield Himalayan 450, Photography in Himalayas, IndiaContent

    Royal Enfield Himalayan 450

    Himalayas, India

    Photography documenting a ride through the Himalayas on the Royal Enfield Himalayan 450.

Relevant experience and concept work

Relevant experience

Projects marked Relevant experience were designed by Sam Fossati in a previous role, before FORJ was established.

12 projects: Blackhearts & Sparrows Elwood · Guest Group · Blackhearts & Sparrows Geelong · SBA Law · Blackwood's Bar · Melbourne Racing Club · Lofts Quarries · Mirabella Head Office · Cocolocks · AppScore · Bedford Road Dental · DARE

Concept

Concept, shown in renders.

Wise Wine, Eagle Bay

Interior Design and Digital

Workplace, retail, hospitality and residential interiors, planned through to design intent documentation.

Ecommerce, paid media, websites, SEO and content for established businesses.

13 Interior Design projects · 9 Digital projects

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