Ecommerce strategy
Where the store should focus, and how the channels should work together.
FORJ DIGITAL / ECOMMERCE
Ecommerce and Shopify agency in Melbourne.
FORJ works across the store, the campaign and the customer journey. That covers Shopify builds and redesigns, product and collection structure, merchandising, conversion, paid acquisition, SEO and content, with ongoing optimisation once the store is live.
A Shopify store that is underperforming.
A new ecommerce site.
A move from wholesale or retail into direct-to-consumer.
Ecommerce, paid media and content that need connecting.
Reporting that doesn't show what is working.
Ongoing support without hiring an internal team.
01 / SCOPE
What ecommerce work covers
Improve the store, merchandising, customer journey and paid acquisition so more visits turn into orders.
Store builds and redesigns
Shopify first, with product pages, navigation and checkout designed for how people buy.
Product architecture
Product, collection and category structure, merchandising and content structure.
Conversion optimisation
Finding where customers drop out, and fixing the page, offer or path causing it.
Promotional planning
Sale periods and launches planned across the store, the campaigns and the creative.
Analytics and integrations
Ecommerce analytics, email and CRM integration support, and marketplaces such as Amazon if you sell there.
03 / PROCESS
How an engagement runs.
Review
Look at the store or site, the accounts, the tracking and the commercial numbers together, and find what is actually limiting performance.
Plan
Decide where the business should focus, what needs to change first and how the channels should work together.
Make the changes
Update the store or site, the campaign structure, the creative and the pages the traffic lands on.
Ongoing optimisation
Keep reviewing what moved and why, and adjust spend, creative, pages and products as the results come in.
04 / BOUNDARY
Custom enterprise software, complex app development, enterprise systems integration and specialist CRM architecture. FORJ can work alongside external specialists where a store needs them.
OTHER DIGITAL SERVICES
05 / QUESTIONS
Questions clients ask.
Do you only work on Shopify?
Shopify is the main ecommerce platform we work on. The recommendation follows what the business needs, including marketplaces such as Amazon where they are part of how the product sells.
Can you take over a store someone else built?
Yes. We review the store, the product structure, the tracking and the campaigns before recommending what should change.
Do you manage the ads as well as the store?
Yes. If the ads are bringing people in but the product page is losing them, more spend will not fix it. Managing Google and Meta alongside the store means we can change whichever one is actually causing the problem.
NEXT
Tell us about the store
Share the platform, what is being sold and what isn't working. We'll review the store and come back with what we would check first.
Discuss your ecommerce store ↗